Understanding the New Subscribers Metric : Stripe: Help & Support (2024)

Understanding the New Subscribers Metric

What is considered a new subscriber?

A new subscriber is a customer who was never a former subscriber, and begins at least one active, paid subscription with positive MRR. This can be caused by a completely new subscription, upgrading from a free subscription to a paid subscription, or converting a trial to a paid subscription.

Understanding the New Subscribers Metric : Stripe: Help & Support (2024)
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