Bing launched in June 2009. Developed and operated by tech giant Microsoft, the search engine has generated some early customer traction. And even started to eat into Google’s search engine market share.
Flash forward to today, and Bing holds over 3% of the global search engine market.
Yet in a market dominated by Google, Bing is still the second most popular search engine worldwide. And the most popular search engine among console users worldwide.
Furthermore, Bing recently introduced some AI-powered features to stay relevant in today’s market.
Bing is a multi-billion ad business. In fact, the search engine generated an estimated $6.24 billion in net ad revenue in 2022 alone. Around 100 million people use Bing daily.
Read on to find out what Microsoft Bing’s current place in the search engine market looks like.
Here’s a breakdown of what we’ll cover:
- Key Bing Statistics
- Bing Market Share
- Bing Market Share in the US
- Bing Daily Active Users
- Bing Revenue
- In How Many Languages Is Bing Available?
- In How Many Countries Is Bing Available?
- Bing Unique Visitors
- Bing Visits
- Most Popular Searches on Bing Worldwide
- Most Popular Searches on Bing in the US
- Bing AI Experiences
- US customer satisfaction with Bing
Key Bing Statistics
- Bing has more than 500 million monthly unique visitors each month.
- Around 100 million users search on Bing daily.
- Bing is the second largest search engine worldwide, with a 3.42% market share.
- Bing has a market share of 54.68% among US console users. The only device segment where Bing’s share is higher compared to Google Google.
- Bing generated $6.24 billion in net ad revenue in 2022.
Bing currently has a 3.42% share of the worldwide search engine market.
Bing’s market share peaked at 3.63% in 2014. Google, the industry leader, currently has a market share of 91.47%.
We’ve charted Bing’s global market share since 2009:
| Year | Market share |
|---|---|
| 2009 | 2.3% |
| 2010 | 3.46% |
| 2011 | 3.57% |
| 2012 | 3.09% |
| 2013 | 3.36% |
| 2014 | 3.63% |
| 2015 | 3.02% |
| 2016 | 2.79% |
| 2017 | 2.76% |
| 2018 | 2.82% |
| 2019 | 2.44% |
| 2020 | 2.7% |
| 2021 | 2.58% |
| 2022 | 3.19% |
| 2023 | 2.97% |
| 2024 (as of January) | 3.42% |
Bing Desktop Market Share
In the desktop search engine market, Bing has a global market share of 10.5%. Bing’s share of the desktop search market has grown by 63.04% since 2021, increasing from 6.44%.
By comparison, when it comes to desktop searches, Google has a market share of 81.95%.
Here’s a table showing Bing’s share of the desktop search engine market worldwide since 2009:
| Year | Market share |
|---|---|
| 2009 | 2.32% |
| 2010 | 3.53% |
| 2011 | 3.74% |
| 2012 | 3.35% |
| 2013 | 3.66% |
| 2014 | 4.37% |
| 2015 | 4.13% |
| 2016 | 4.36% |
| 2017 | 5.07% |
| 2018 | 5.48% |
| 2019 | 4.85% |
| 2020 | 6.15% |
| 2021 | 6.44% |
| 2022 | 8.63% |
| 2023 | 8.58% |
| 2024 (as of January) | 10.5% |
Bing Mobile Market Share
Bing has a 0.52% search engine market share among mobile users.
Bing’s mobile search engine market share has remained relatively the same over the past few years (between 0.48-0.5% during 2020-2023).
Here’s a table showing Bing’s search engine market share among mobile users:
| Year | Market share |
|---|---|
| 2009 | 0.29% |
| 2010 | 0.46% |
| 2011 | 0.64% |
| 2012 | 0.72% |
| 2013 | 1.18% |
| 2014 | 1.37% |
| 2015 | 1% |
| 2016 | 0.89% |
| 2017 | 0.98% |
| 2018 | 0.75% |
| 2019 | 0.79% |
| 2020 | 0.48% |
| 2021 | 0.47% |
| 2022 | 0.55% |
| 2023 | 0.50% |
| 2024 (as of January) | 0.52% |
Bing Tablet Market Share
Among tablet users, Bing currently holds a search engine market share of 4.99%. Bing’s tablet search engine share has slightly declined from 5.21% in 2022.
Here’s a table showing Bing’s market share among worldwide tablet users since 2012:
| Year | Market share |
|---|---|
| 2012 | 2.76% |
| 2013 | 5.11% |
| 2014 | 4.3% |
| 2015 | 4.43% |
| 2016 | 4.12% |
| 2017 | 4.09% |
| 2018 | 4.46% |
| 2019 | 4.24% |
| 2020 | 5.11% |
| 2021 | 5.15% |
| 2022 | 5.21% |
| 2023 | 4.63% |
| 2024 (as of January) | 4.99% |
Bing Console Market Share
Bing’s most successful search engine market is the console segment.
With a market share of 54.68%, Bing is a leading search engine among console users.
Here’s a table showing Bing’s market share among worldwide console users since 2012:
| Year | Market share |
|---|---|
| 2012 | 1.06% |
| 2013 | 1.87% |
| 2014 | 16.6% |
| 2015 | 21.34% |
| 2016 | 18.82% |
| 2017 | 31.65% |
| 2018 | 35.57% |
| 2019 | 29.88% |
| 2020 | 30.82% |
| 2021 | 23.95% |
| 2022 | 6.93% |
| 2023 | 37.85% |
| 2024 (as of January) | 54.68% |
Source: Statcounter
Bing has a market share of 7.85% in the US search engine market. Bing’s market share in the US has shown a slight increase from 5.97% in 2021.
Bing’s market share peaked in the US at 9.9% in 2014.
Here’s a table containing Bing’s US search engine market share (across all device types) since 2009:
| Year | Market share |
|---|---|
| 2009 | 5.91% |
| 2010 | 7.97% |
| 2011 | 8.24% |
| 2012 | 8.58% |
| 2013 | 9.62% |
| 2014 | 9.9% |
| 2015 | 8.49% |
| 2016 | 6.7% |
| 2017 | 6.57% |
| 2018 | 6.8% |
| 2019 | 6.13% |
| 2020 | 6.63% |
| 2021 | 5.97% |
| 2022 | 6.89% |
| 2023 | 6.62% |
| 2024 (as of January) | 7.85% |
Bing Desktop Market Share in the US
Among desktop users, Bing currently holds a 17.21% market share in the US search engine market. In fact, Bing desktop market share in the US has risen from 11.38% in 2021.
Here’s a table with Bing’s US search engine market share (desktop) since 2009:
| Year | Market share |
|---|---|
| 2009 | 5.99% |
| 2010 | 8.3% |
| 2011 | 8.94% |
| 2012 | 9.79% |
| 2013 | 10.88% |
| 2014 | 12.45% |
| 2015 | 11.41% |
| 2016 | 10.2% |
| 2017 | 11.63% |
| 2018 | 11.77% |
| 2019 | 10.89% |
| 2020 | 12.48% |
| 2021 | 11.38% |
| 2022 | 14.17% |
| 2023 | 14.25% |
| 2024 (as of January) | 17.21% |
Bing Console Market Share in the US
Among console users, Bing has a market share of 38.46% in the US. Bing accounted for close to half (49.23%) of US console searches in 2023, so the market share has declined slightly.
Here’s a table showing Bing’s share of the US console search market since 2012:
| Year | Market share |
|---|---|
| 2012 | 1.87% |
| 2013 | 2.97% |
| 2014 | 22.09% |
| 2015 | 29.3% |
| 2016 | 26.55% |
| 2017 | 40.15% |
| 2018 | 45.66% |
| 2019 | 39.27% |
| 2020 | 40.14% |
| 2021 | 34.63% |
| 2022 | 8.84% |
| 2023 | 49.23% |
| 2024 (as of January) | 38.46% |
Source: Statcounter
Bing Daily Active Users
According to Microsoft, Bing hit 100 million daily active users worldwide. To put it in a perspective, Google has over 1 billion daily active users.
Source: The Verge
Bing Revenue
According to eMarketer estimates, Bing registered $6.24 billion in net ad revenue in 2022.
In the 2023 fiscal year (ends on June 30), Microsoft reported $12.2 billion in search and news advertising. That’s an increase of 5.26% over the previous year (2022 fiscal year).
Search and news advertising revenue segment includes Bing, Microsoft News, Microsoft Edge, and third-party affiliates.
Here’s a table with Microsoft’s search and news advertising revenues (includes Bing) since 2020:
| Fiscal year (ends on June 30) | Search and news advertising revenue |
|---|---|
| 2020 | $8.52 billion |
| 2021 | $9.27 billion |
| 2022 | $11.59 billion |
| 2023 | $12.2 billion |
In How Many Languages Is Bing Available?
Bing is available in 105 different languages as of February 2024.
Source: Bing
In How Many Countries Is Bing Available?
Bing is available in 234 countries as of February 2024.
Source: Bing
Bing Unique Visitors
Bing registered 574.1 million unique visitors worldwide across desktop & mobile in January 2024. A slight decline from 582.5 million unique visitors in December 2023.
Here’s a table showing the number of total monthly unique visitors to Bing since August 2023:
| Date | Bing unique visitors |
|---|---|
| August 2023 | 719.1 million |
| September 2023 | 728 million |
| October 2023 | 694.5 million |
| November 2023 | 653.2 million |
| December 2023 | 582.5 million |
| January 2024 | 574.1 million |
Source: Semrush
Bing Visits
In January 2024, monthly visits to Bing reached 3.1 billion across desktop and mobile devices. That’s a decrease from 3.3 billion reported earlier in December 2023.
Here’s a table showing the number of worldwide visits to Bing since August 2023:
| Date | Bing visits |
|---|---|
| August 2023 | 3.5 billion |
| September 2023 | 4 billion |
| October 2023 | 4.1 billion |
| November 2023 | 3.8 billion |
| December 2023 | 3.3 billion |
| January 2024 | 3.1 billion |
Source: Semrush
Most Popular Searches on Bing in the US
The most popular search query on Bing in the US is “Facebook”.
3 out of the top 5 US Bing searches are related to Google products. As well as Google itself, Gmail and YouTube make the top 5 search terms.
Here are the 20 most popular Bing searches in the US:
- YouTube
- Gmail
- Bing homepage quiz
- Amazon
- Bing
- News for you
- Yahoo
- eBay
- Top stories
- Facebook log in
- Weekly quiz
- Yahoo mail
- Walmart
- US news
- Fox News
- Bing weekly quiz
- Google maps
- NFL
Source: Ahrefs
Bing AI Experiences
In February 2023, Microsoft introduced AI-powered features to Bing and Edge.
According to the company, Bing users had more than 1 billion chats and generated over 750 million images in the first 6 months since launch of AI experiences to Bing.
Source: Microsoft
US customer satisfaction with Bing
Bing has a customer satisfaction score of 75/100 among American internet users, according to the American Customer Satisfaction Index.
Bing’s score on the index has increased slightly over the past year, from 70/100 in 2022.
Google currently has an index score of 80.
We’ve charted Bing’s US customer satisfaction score since 2010:
| Year | American Customer Satisfaction Index |
|---|---|
| 2010 | 77 |
| 2011 | 82 |
| 2012 | 81 |
| 2013 | 76 |
| 2014 | 73 |
| 2015 | 72 |
| 2016 | 75 |
| 2017 | 73 |
| 2018 | 73 |
| 2019 | 72 |
| 2020 | 71 |
| 2021 | 71 |
| 2021 | 70 |
| 2021 | 75 |
Source: American Customer Satisfaction Index
Conclusion
That’s all for my list of Bing stats.
Microsoft is a public company. So a good chunk of the information in this guide was directly available.
That said, Bing is a tiny fraction of Microsoft’s overall business. And it can be hard to find data specifically relevant to Microsoft’s search engine. By compiling this collection of statistics in one place, I hopefully helped you get a more complete picture of Bing in 2024.
