Top Marketing Lessons From Steve Jobs That Every Marketer Must Know - Simon Kingsnorth (2024)

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When you think of savvy marketers in recent history, Steve Jobs probably comes to mind. After all, he was one of the most incredible creative thinkers and visionaries of our time. Aside from being a tech genius who specialised in disrupting the tech space, Steve Jobs was a marketing mastermind. Often described as the greatest marketer of the age, his high-impact strategies were always driven by innovation. His positioning of Apple and its products resulted in an entire generation reimagining the way we communicate today.

So, what lessons can the modern day marketer learn from the former Apple CEO and begin implementing in their strategies today? Here’s just a few:

Be a problem solver

Steve Jobs understood that consumer problem-solving is key to delivering real value. He believed in producing useful, consumer-centric products that solve genuine problems. From iPhones to iPads, his focus was always creating something of value for the end user, that surpasses customer expectations.

Take risks

It’s no secret that Steve Jobs was a risk taker. In his own words “You’ve got to be willing to crash and burn. If you’re afraid of failing, you won’t get very far.” As a natural leader, he believed in creating the next big thing as opposed to following trends. His idea wasn’t to just differentiate Apple from competitors but to create a global movement that ended up changing the tech space.

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Innovate

Innovation was always at the core of Steve Jobs’ marketing. He believed in making a dent in the universe by thinking big, taking risks and making a difference. In other words, he was interested in following trends but his focus was on creating them.

Be creative

Steve Job’s creativity was at the core of his personality. He was known to idolise the likes of Pablo Picasso. From the company’s branding to its product development and messaging, Steve’s creativity undoubtedly contributed to the company success.

Final words

As marketers, the aim should be continuous improvement and innovation. One of the best ways to do this is by learning from visionaries who have made a mark in the marketing world, one way or another. Steve Jobs is an excellent example. Leveraging the tips detailed above should help any marketer take their strategies to new heights.

For more on the latest digital marketing strategies and best practices, you can get my latest book, Digital Marketing Strategy.

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Top Marketing Lessons From Steve Jobs That Every Marketer Must Know - Simon Kingsnorth (2024)

FAQs

What was Steve Jobs famous quote about marketing? ›

This is probably the most famous Steve Jobs quote on Market Research. “People don't know what they want until you show it to them. That's why I never rely on market research. Our task is to read things that are not yet on the page.”

What marketing strategy did Steve Jobs use? ›

Focus on Simplicity: Apple's marketing messages were always clear and straightforward, emphasizing their products' ease of use and user-friendly nature. This simplicity extended to the product design, packaging, and user interfaces, creating a cohesive brand experience.

Why is Steve Jobs the best marketer? ›

His fearless approach inspires marketers to embrace boldness, embrace innovation, and dare to think differently to create impactful marketing campaigns. At the heart of Steve Jobs' marketing philosophy was the art of storytelling. He understood that people don't just buy products; they buy compelling stories.

Who is the marketing genius? ›

Steve Jobs was a indeed a brilliant marketer.

This film is not just a movie but an inspiring journey that delves into the life of Steve Jobs, a visionary entrepreneur and marketing genius.

What was Steve Jobs' most famous quote? ›

We're here to put a dent in the universe. Otherwise why else even be here?” This is one of Steve Jobs' most famous and inspiring quotes. At the end of the day, your goals and accomplishments are never about you.

Was Steve Jobs a marketing genius? ›

Steve Jobs was a visionary and a marketing genius who built one of the most successful companies in history, Apple Inc. He had an incredible ability to market his products in a way that not only captured people's attention but also created a sense of excitement and anticipation around them.

What is Steve Jobs marketing philosophy? ›

Jobs famously stated, “You've got to start with the customer experience and work backwards to the technology.” This philosophy underscored Apple's approach to product development and marketing. Take, for instance, the revolutionary launch of the first-generation iPhone in 2007.

How did Steve Jobs change marketing? ›

He created a platform for mobile marketing and advertising that brands wanted to be a part of. Mr. Jobs also led the vision for the development of products that the consumer wanted ? and stuck to his guns in providing these products.

Is Steve Jobs a good marketer? ›

He was an American inventor, designer, and entrepreneur who had a gift for developing modern technology. Jobs changed how we use technology and made it a more significant part of how we live, work, and play. He was also a master marketer and an excellent communicator.

Who is the No 1 marketer in the world? ›

Gary Vaynerchuk

He is known for his expertise in social media marketing and his no-nonsense approach to business. VaynerMedia was named AdWeek's Breakthrough Media Agency of the Year.

Who is the greatest marketer of all time? ›

The Greatest Marketing Professionals of All Time
  • 1) Steve Jobs.
  • 2) Mary Kay Ash.
  • 3) Helen Lansdowne.
  • 4) David Ogilvy.
  • 6) James S Bell.
  • 7) Seth Godin.

Who is better than Steve Jobs? ›

Jobs may be unparalleled at developing new technology products, but running companies wasn't his strength. His successor, Tim Cook, has proved himself to be superior in the role and has arguably become the best of the six chief executives that Apple has had.

Who is the godfather of marketing? ›

Philip Kotler, the Father of Modern Marketing, Will Never Retire.

Who is the father of all marketing? ›

Philip Kotler is acknowledged as the “Father of Modern Marketing” and one of the world's leading authorities on strategic marketing. He currently holds the SC Johnson and Son Distinguished Professor of International Marketing post at the Kellogg School of Management. Throughout his celebrated career, Prof.

Who is the godfather of modern marketing? ›

Philip Kotler is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management at Northwestern University. Kotler's book Marketing Management is the most widely used textbook in marketing around the world.

What was Steve Jobs line of business? ›

Steve Jobs was a charismatic pioneer of the personal computer era. With Steve Wozniak, Jobs founded Apple Inc. in 1976 and transformed the company into a world leader in telecommunications. Widely considered a visionary and a genius, he oversaw the launch of such revolutionary products as the iPod and the iPhone.

What did Steve Jobs say about customers? ›

Some people say give the customers what they want, but that's not my approach. Our job is to figure out what they're going to want before they do.

Was Steve Jobs a marketing guy? ›

Many would say genius. But first and foremost he was a desperate salesperson. Steve was a one-man sales, marketing, and product development wizard. Jobs was a dynamic salesperson and brilliant marketer right from day one.

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