Website Dashboard | DashThis (2024)

A website dashboard a project management and data visualization tool that lets you stay on top of all your online marketing data sources in a single digital dashboard. By displaying all your data points in a beautiful and easy to understand user interface you'll be able to ensure your web pages are optimized and performing the way you want them to.

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An all-in-one website dashboard

There's more to website effectiveness than just slapping a few keywords in to a landing page and hoping for the best.Web analyticscan be data heavy but that's where awebsite dashboardcomes in: it lets you look at the big picture or drill down into thestatsto see what's really happening at thebackend.

What is a website dashboard?

Awebsite dashboardis an online report where your website data -- fromecommercetoweb analytics-- is displayed. You're able to combine differentdata sourcesin one dashboard or you cancreate dashboardsfor different channels - it's totally up to you.

Why use a website dashboard?

Having all your data in one spot makes for more efficient reporting since you're not juggling multiple documents when you put everything together. It also means you can track how different marketing channels are affecting one another.

What are the benefits of using a website dashboard?

The main advantage is the amount of business intelligence you're able to generate, and this means you can improve your content andweb designto ensure that theuser experienceis driving sales and conversions.

Create your own digital marketing dashboard today!

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What are the best website dashboard KPIs?

The exact KPIs you're going to track depends on your business and your goals, but here are a few you might want to think about including in your dashboard.

Top traffic sources
The multi-column KPIwidgetshows you the number of sessions, bounce rate, goal completions, and conversion rate of your top traffic sources.
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Top landing pages
This KPIwidgetdisplays the top landing pages according to number of sessions.
Top devices
This KPIwidgetdisplays the number and percentage of sessions according to type of device used (e.g.iOSor Android).
Top browsers
This multi-column KPIwidgetsshows you the number of sessions and bounce rate for each type ofwebbrowserused to explore your website.

What are the top website dashboard metrics?

Start with these top metrics in yourdashboard UIand then add more or switch some out as needed.

Conversion rate

This metric tells you the percentage of users who have taken a desired action (like making a purchase or signing up to a newsletter).

Goal completions & conversions

These metrics measure the total number of goal completions and goal conversions for a particular website.

Bounce rate

Bounce rate tells you the percentage of users who visit a web page and then navigate away from the website without visiting another page on that site.

Sessions

Sessions measures the number of sessions (defined as a set of interactions on a website in a given amount of time) during a period oftime.

See all these KPIs and metrics in your very own digital marketing dashboard!

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What platforms should a digital marketing dashboard include?

Your digital marketing dashboard should include all the digital marketing tools you're using. We support the major digital marketing tools, fromsocial mediatoSEOtoweb analyticsand if you want to include data from a source we don't support (say, aCMSlikeWordpressor some otherSaaSweb appordesktop application), just upload a CSV file and we'll handle the rest.

Google Analytics Includes GA4
TikTok Ads
Hubspot
Klaviyo
Facebook Insights
Google Ads (Adwords)
Facebook Ads
Facebook Business Manager
Instagram
Instagram Ads
LinkedIn Pages
LinkedIn Ads
YouTube
Google Search Console
Google My Business
SEMrush
Moz
Ahrefs
Bing Ads (Microsoft Advertising)
Google+
Mailchimp
CallRail
Campaign Manager (Doubleclick)
Search Ads 360 (Doubleclick)
Adform
Campaign Monitor
Perfect Audience
Marchex
WebCEO
Custom Data
Google Sheets
keyword.com
Twitter 2 STEPS

See all our integrations

Website dashboard example

DashThis'websitedashboardtemplateis tailor made for digital marketers wanting a solidcontrol panelfor their website data. It includes the top KPIs, automatic data fetching and the ability schedulePDFreports to be sent out via email. Best of all, you won't need an IT degree and 10 years experience withCSSto make sense of your data.

How to create a digital marketing dashboard

It's super easy to get started with DashThis. Choose yourplugins, connect yourdata sourcesand getreal-timedata analysis.

Create your DashThis account

All you need is your email and a password. Plus, you can start by using the tool for free!

Connect your digital marketing tools

Ecommerce, email campaign tools, Google Analytics, social media... connect all your tools and DashThis fetches the data automatically!

Create your marketing report

Whether you choose from among our preselected digital marketing dashboard templates, or create your own from scratch. It's all a matter of dragging-and-dropping the KPIs you want!

Create your own digital marketing dashboard today!

Start your free trial

White label website dashboard design

Show your data exactly how you want with our dashboard customization options.

Custom domain

Replace the default DashThis URL by one that’s branded to your company, like reports.yourcompany.com.

Custom theme

Fully customize your dashboard design with your brand, your client’s brand, or even your favourite colour schemes!

100% White label

Get rid of the DashThis branding altogether, add your own logo and even use your own custom email address to send reports.

Check out all our white label options

More dashboards for digital marketers

DashThis has dashboards for every marketing specialty, depending on the type of data you want to track and for whom.

SEO dashboard template

There's a lot that goes intoSEOso make sure your website is ranking like it should with ourSEOdashboard template.

Explore this dashboard

Google Analytics dashboard template

Web analyticsreporting doesn't need to be time consuming and with ourGoogleAnalyticsdashboardtemplateit won't be.

Explore this dashboard

Social media dashboard template

Social mediais a great marketing channel but only if your contenting is performing well, and that's where oursocial mediadashboard templatecomes in.

Explore this dashboard

Discover more web analytics tips & tricks in our blog

Our blog is a gold mine of digital marketing info -- check it out for tips on best practices andmore!

Read all our digital marketing best practices

Join the Club… We Saved You a Seat!

DashThis is the power behind thousands of monthly online marketing reports. Still wondering if we’re really THAT cool? These folks seem to think so!

Easy, convenient, and fast to set up.
Laurent Roumieu PPC Analyst / Paid Search / Performance Media 360i Canada
The biggest benefit is the time saved in terms of data collection. It's also great that the design is very pretty out of the box.
Jonas Meister Digital Marketing Strategist GnuWorld
We've played around with countless reporting tools over the years but none of them come anywhere close to Dashthis. The level of integration and customization of reports, as well as their outstanding client support are unrivalled!
Hadrien Brassens Director Reef Digital Agency
DashThis allows me to quickly and easily get my clients key multi-channel performance metrics in one easy to digest report!
Dave Ashworth Technical SEO Consultant Organic Digital
Game changer for client communications and expectations. Also help in the sales process!
Darian Kovacs Digital Marketing & PR Specialist Jelly Digital Marketing & PR
We have so much less manual work to do; we save many hours a month that can instead be used for our customers!
Mariève Masse SEO Specialist & Project Manager O2 Web
Saves a lot of time as I can pull data from various channels all within one platform!
Natalie Martin Digital Marketing Manager Travel Tripper
Customer service has been great, quick responses. The dashboard is awesome, looks good, and has everything we need to client reporting. Kudos!
Nekta Born Digital Media Trader iProspect
I like your system, but love the support. It feels that your team is very willing to work with us to accomplish what we need.
Mark Strong Vice President of Digital Marketing Clear Marketing Creative Agency
Simple, easy, flexible, and versatile tool with a great UI.
Juho Santala Digital Planner Redland
Phenomenal customer service.
Niek Van Santen Managing Director Bouncing Orange
This tool has helped us close new accounts and improve customer satisfaction.
Jeff Schroeffel President / Lead Consultant Pittsburgh Internet Consulting
DashThis provides us with the metrics we need as well as an easy way to automate our client reporting. Also, their customer support is great.
Tarek Reda Head of Digital Marketing bfound
We use so many different reporting platforms - this consolidates what we give our clients.
Leigh Ann Moltz Digital Marketing Manager Eighty Three Creative
DashThis is a phenomenal tool for communicating with clients and staff. With 10 minutes of set up, I can create a custom report for a client that speaks to their digital marketing goals.
Michelle Henderson Founder Bad Cat Digital
We used to spend 30-40 hrs on monthly reporting. We’re now down to 10-20 hours max while providing even more detailed information.
Brad Blackburn Director of Search Engine Marketing GravityFree